> The conversation should be about the fact that the advertising won't disappear, it will inevitably move to LLM output where it will be seamless/unblockable and undisclosed.

And then those of us who ad-block everything now will run local LLMs if only to take the input of the cloud LLM and remove anything that seems like an ad or mentions specific brands.

Though in the long run I think we'll all get along fine with local LLMs in the first place and all the money being dumped into frontier models while useful in pushing the state of the art will effectively have been lit on fire in terms of generating long-term returns.