You could be right, but I personally am much more comfortable paying with a few milliseconds of my attention for news/email/short comedy clips/timezone conversion/etc. than even a single cent of actual money. And it has to be one or the other -- right?
Of course you are, that's why we are in this Faustian bargain. It's hard to compete with free-as-in-beer.
>than even a single cent of actual money.
I think we often pay those cents without knowing. Companies we employ or purchase from despite never having been subject to their adspend, etc