I'm not fully comfortable with the shift in language either, but my point is that, even if the language is changed, the thoughts will remain. To use 1984 (is there a Godwin's law equivalent for this now?), the party taught that 2 + 2 = 5, which is changing thought. Social media is trying to do that, but failing. The danger is if it's one day effective, but to date it hasn't been.