It's going to be expensive to serve (also not generally available), considering they said it's the largest model they've ever trained.
I suspect it's going to be used to train/distill lighter models. The exciting part for me is the improvement in those lighter models.
It seems inevitable that costs will come down over time. Expensive models today will be cheap models in a few years.
What's interesting is that scaling appears to continue to pay off. Gwern was right - as always.