I don't know if "the youth" are doing this, but if they are, the generation before probably bears a lot of the blame!

Digital Tax! Digital camera! Digital marketing! Digital distribution! Digital radio! Digital TV! Digital download!

https://en.wikipedia.org/wiki/Special:PrefixIndex/Digital

All of these had previously had a digital component to them. It was just the proximal user-facing part being digitised (or the introduction of a computer) that gave the marketing department license to use the word 'digital'. Maybe it was over-cooked a bit.