A big part of the value is the network: track a stolen a car or a suspect in the next town over or across the country.
Or a woman who got an abortion
And they will either quietly rebrand and build it or someone else will.
Government loves the product. What it doesn't like about Flock is that the peasants are aware about it and complaining.
A car, a suspect, an ex lover, a union organizer, a journalist going to meet a source, an activist headed to a rally. All kinds of things, really!