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georgemcbaytoday at 2:36 PM1 replyview on HN

> Trademarks: our main mechanism of protection is trademark enforcement. When you see pi, it’s a product of Earendil, with Mario, the creator of Pi, at the helm.

Interesting, considering I doubt I will ever see Pi in the context of computing and not immediately think of Raspberry Pi first.

I realize that legally speaking they can hold a distinct trademark for software when the other Pi is hardware but it just seems odd to me to lean so heavily on the trademarking of a commonly overloaded two letter name.


Replies

aaroninsftoday at 5:42 PM

Yeah.

This was terrible branding, and is terrible branding.

The clash between "Earendil" and "Pi" is so overdetermined it might have required earnest effort.