But are they themselves newsworthy or is it what they created and that they hold a lot of coins?

There are many people, both FOSS devs and working for major corporations, that have contributed or singularly been responsible for very impactful technologies, but in general, if that person wants to keep their persona discreet and there is no evidence they have done anything of public interest, the reporting remains purely on what they have done. Akin to why Wikipedia generally has rules for notability (I’d argue Satoshi falls under ONEVENT if we are strict here).

To me, the way you describe it, the line appears to be less in whether there may be a public interest and more whether there is public attention. In other words, is the line in the sand whether people should know this or whether they want to (and thus buy copies)?

Genuinely asking, is there a rule set on this the NYT should adhere to? What is the APs position for dem asking a pseudononymous character only notable for a specific thing?