The attachment mechanism is usually standardized, so you can just switch between brands.

Nowadays a larger factor might be how close the next dealership/repair shop is. Some things are time critical, and when it breaks in this time, then you don't want to drive hours to have it fixed/get a part/ have a mechanic available.

There are some differences between the brands... And you can always be Clarkson and get a Lamborghini, even when it makes no sense ;-)