>Grounding identity in a phone number is very reasonable for almost all normal usage
In many jurisdictions, telecoms form an abusive oligopoly, and you need to provide a state-issued identity document to get a phone number.
That is not at all reasonable for normal usage - unlike well-known non-abusive authentication methods, such as a keypair; or its even simpler cousin, the username/password.
I guess it depends on what you consider normal. Most of the humans I know find it vastly easier to produce a state issued id to an authority than to generate a public/private key pair.