Fair enough. If they're not impartial then lets hold them accountable for the content published in their platform.
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To me that’s how it should be. They shouldn’t have to run ads against themselves yet they should be liable or accountable for harm they are found guilty of.
I’m not against these companies losing their Section 230 immunity. Social media platforms are, in my personal opinion, publishers in their current form.
If they went back to operating as “friends and family feed providers” then letting them keep their 230 immunity would be easier to justify.