I think what you're seeing is partly a consequence of how capable Linux has become. Linux is in a weird phase where it can still be enjoyed by hobbyists/enthusiasts/eccentric types, which were arguably its original audience, but now you can also Zoom and do work and install Steam on it, which gives it less appeal from the niche/hobby angle. The software ecosystem in Linux is also increasingly homogenizing, which helps with the "practicality" aspect, but also diminishes the niche appeal. BSDs are in a position to snap up that audience that appreciates engineering elegance/design and uses the computer as an end unto itself (not just as a means to an end). This audience isn't necessarily bothered by wonky laptop WiFi, and may even enjoy tinkering with it as a hobby project. Just my take.