No, they even would get money for the engagement they get. This is purely moral grandstanding disguised as something else.
Moral grandstanding is much better then vice grandstanding. Moral grandstandings are good, especially in a world that think being moral makes you a looser.
That being said, there is no disguise.
Not sure this is true anymore. X is now just pay to play. Organic engagement is completely dead there. It's all a virality game now.