You can just look at the numbers. They're seeing 15x more engagement on BlueSky, and even more engagement on Mastodon compared to X:

X post: 124 comments, 79 reblogs, and 337 likes

BlueSky post: 245 comments, 1400 reblogs, and 6.2K likes

Mastodon post: 403 reposts, 458 likes

There's more ROI posting on BlueSky or Mastodon, even ignoring the fact that BlueSky and Mastodon are projects clearly more aligned with internet freedom than X is.

(edited for clarity)

On average, they're getting <9,000 views per post on X. With 100 - 150K followers on both Bluesky and Mastodon, I'd expect their impressions to beat those X numbers.

But as they say in the article, their reason for leaving isn't solely the low impressions. It's the low impressions, plus "Musk fired the entire human rights team and laid off staffers in countries where the company previously fought off censorship demands from repressive regimes," plus X's unwillingness to give users more control, consider end-to-end DM encryption, or offer transparent moderation.

There's presumably engagement on those two.

It's better to have a smaller core of highly engaged people than a mass of disengaged eyeballs glazing over.

Well, perhaps it's time to reconsider your perception of Bluesky and Mastodon.

> Something isn't adding up.

Yes, it’s your inability to do even the most basic verification of the data underlying your understanding before making claims.