What has the tech industry ever resisted on moral or reputational grounds?
One example I can think of is Google + Project Maven [1], where Google was partnering with the DoD but "withdrew in 2018 after internal protests". Though they've since partnered with the DoD on other initiatives [2].
[1] https://en.wikipedia.org/wiki/Project_Maven
[2] https://www.reuters.com/business/autos-transportation/us-dep...
Maybe it's time to start.
This is sarcastically-stated but an excellent point, and an honest answer will come up with a vanishingly small list. We geeks may think we care about Important Things, but our industry cares for nothing but money and power — morality is a hindrance to the accumulation of those.