Frankly, who are these people? Because this is just another "they" idle conspiracy theory.
"They" are against me.
Ironically I could cite a very specific group this applies to: fitness influencers in the wake of ozempic. "Natural weight loss" and FUD about the drug took off when it hit mainstream awareness because it really was a direct threat to them. Of course this group also tends to heavily abuse other drugs as they age out - because being a trim fitness inflencer is easy in your 20s, keeping it going into your mid-30s is a lot more difficult.
I was thinking specifically of political pundits who are doing a roaring trade (in opinion columns, TV hits, book promotions etc) talking about authoritarianism and its many causal factors. They're curiously mute when it comes to discussing solutions, with very generic advice like 'go to a protest' or 'vote for the opposition' despite the abundant evidence from authoritarian regimes around the world of these tactics not being very effective. You never hear them talk about things like general strikes or mass civil disobedience campaigns for some reason.