I think Apple's self-image of being the epitome of design actually acts against them. Leads to monstrosities like Liquid Glass kinda vandalizing random parts of the UI in small ways that I intuitively read as "they are anti-anti-aliasing" not "they added cool refraction effects." It used to be you'd see something in a well-chosen color, now it is just a muddy kind of greyish brownish whatever.
I'd like to see them make some costly signalling to indicate that they are going to turn it around like maybe buy two Superbowl ads in a row and let the CEO make a personal apology.
Isn't going to happen because the competition is Microsoft and Intel and Dell who won't hold them accountable and it is just too easy to turn reject iPhone chips into netbooks in 2026.
My pet opinion is that Steve Jobs was an asshole but an asshole that used his own products and used his powers of complaining to steer the whole ship to fix major "this annoys me everyday" bugs.
From my experience, "annoying but not blockers" bugs are often very neglected compared to (1) bugs that actually break things and (2) feature work. Neglecting quality of life issues leads to the "do you even use your product??" kinds of experiences.
So assuming everyone at Apple isn't deaf (it's all over public discourse), blind (it looks bad), and dumb (no genius needed), then how does it get through? I can only see a few scenarios, none of which are good.
Maybe Apple engineers are afraid to push back on management?
Maybe management isn't receptive to their employees who voiced concerns?
Maybe key decision makers have pushed themselves into an echo chamber where it's difficult to hear concerns.
One of these has to be true, or some combination. But none of these are good, they are incredibly destructive to companies. Though also unfortunately common across monopolies. Iron Law of Bureaucracy hard at work...
I often think of that scene in Pantheon where they basically say they don't know what to do after Steve died. You can only laptops so small... and they're so small that anyone that puts on lotion is going to have an imprint of their keyboard on their screens... Steve wouldn't have accepted that