Vehicles include low-utility features for market positioning all the time.
Do buyers need a motorised hood ornament? A tiny vase built into the dashboard? A built-in champagne chiller? Gull wing doors? A spoiler and a 300-horsepower engine?
If it boosts sales by giving the vehicle a distinctive character, though, there's a place in the market for that tiny vase.
The motorized hood ornaments on Rolls Royce vehicles were a solution to the problem of people being injured by, or stealing the (Spirit of Ecstasy) ornaments.
https://en.wikipedia.org/wiki/Spirit_of_Ecstasy