There are so many reason if you look at how it's being sold.

* We need to completely deregulate these US companies so China doesn't win and take us over

* We need to heavily regulate anybody who is not following the rules that make us the de-facto winner

* This is so powerful it will take all the jobs (and therefore if you lead a company that isn't using AI, you will soon be obsolete)

* If you don't use AI, you will not be able to function in a future job

* We need to lineup an excuse to call our friends in government and turn off the open source spigot when the time is right

They have chosen fear as a motivator, and it is clearly working very well. It's easier to use fear now, while it's new and then flip the narrative once people are more familiar with it than to go the other direction. Companies are not just telling a story to hype their product, but why they alone are the ones that should be entrusted to build it.