The US government decided (maybe correctly, IDK) some years ago that their strategic helium reserves were too high (and thus expensive).
There were several announcements, a lot of discussion, and a long process before they started selling it. It was also a temporary action, with a well known end-date (that TBH, I never looked at). It had a known and constant small pressure over investments, it wasn't something that destabilized a market.
Isn't it like underground? Why would it be expensive?