My first thought was false flag. Is that too cynical?
Possible, but unlikely. To organise such a stunt and keep undetected you're going to need other consigliere than what Sam's got I presume.
Nope. So was mine.
It kind of fits with the behavior he exhibited as reported by Farrow in New Yorker article.
I would go for out of touch, not cynical. A lot of people really think AI is the devil.