I mean, whenever I read these types of articles and responses, my reaction is almost always the same: what is this ideal world people are hoping for?

The future of everything is lies... sure, well so was the past, what's your point?

When we say "snake oil salesmen" we literally had people selling these mineral oils, fraudulently, for a century. People yearn for a time when there wasn't an antagonistic relationship between buyer and seller, but it has never existed. There is only one way have that relationship, and it's by having a personal -- repeatable -- relationship with your seller, and that's usually expensive, even if that expense is not monetary. It just the game theory of repeated games.

The easiest way to establish this behavior is to be a regular at a bar while being a good patron that creates a positive experience for everyone else. There are multiple places I frequent where I have no doubt in my mind that if there was an emergency, they might ask me to help out in some way because I'm trustworthy. And they could hand me an envelope of money, knowing I'd not steal it, because it's not worth it for me to take a bit of money and ruin my welcome at this place.

That's not going to happen with online sellers, and it's not going to happen with most corporations. The promise was always "save money through economies of scale, such that you still win even though there is no relationship." For the most part, that's proven true. But as everything has been outsourced to China, and anyone can make a basic version of everything, we're running up against the limits of those benefits. And I truly believe that brands are going to start mattering a lot more going forward for marketplaces.

Shop at Costco because they care about their customers. In other areas where companies don't, you're going to have to do the legwork to find out who is going to treat you right. That sucks, and it'll probably be more expensive, but that's the antagonistic relationship that buyers and sellers have naturally. Regulation helps, yes, but it's not some cure all. The expectation that you can just go with the person with the lowest price and get quality services is not a thing that's every existed.