There is a chef, he opens a restaurant. Delicious food.

It costs him more in ingredients alone than he charges. He even offers some pseudo unlimited buffet, combo sets, and happy hours.

He announced a new restaurant, apparently it will be even better, so good he's a bit worried. He makes sure to share his worries while he picks a few select enterprise for business parties and the likes.

In the meantime he cracks down on free buffet goers who happen to eat too much, and downgrades all ingredients without notice to finally hope to make a profit.