Reading this article, all I saw was: Spam Spam Spam Spam:

> we use SendGrid to deliver our emails

Oh oh... here we go, the music is starting...

> hit send on our announcement emails for our new Build Awesome Kickstarter campaign

Spam.

> Now, there are definitely folks who will choose to mark some of what we send as spam.

Yup, spam.

> some of you may have missed things we were genuinely excited to share

Spam.

> our instinct is to only email folks when we actually have something fun to share

Spam.

> A big release, something we’re excited about, news worth your time.

Spam.

> That’d probably be every couple of months

Spam.

> Like, genuinely, if we could, we would only very occasionally send a big email blast to our customers.

Spam. Spam. Spam. Spam... Just like the song. Thank you, Google for doing a great job!