alt Hacker NewsEvery fashion brand on the planet reengages their customers this way and it works.
I learned about the Analogue 64 from a marketing email, and I bought it.
I see emails showing me new API features are available. Sometimes that's useful.
I see Font Awesome has new fonts. Useful.
I see a16z wrote an article that seems interesting to me. Useful.
I filter out the 95% of stuff I don't want. I'm not seeing ads for clothing, but my wife might and she might find that useful.
You're thinking that because you don't like it the practice should end entirely across the board?
You very rarely make it in this world without trying.
And if you don't like it, there's "unsubscribe".
Not everyone is lucky enough to be Apple. And even they send lots of marketing emails.
Engineers complain too much. The reality on the ground is much more steep and treacherous.
Replies
Reengaging customers is not gaining customers. I haven't been an engineer all my life, but I've been "on the ground" that entire time and I sure have gained a lot of disdain for a lot of companies because they won't stop emailing me.
> Every fashion brand on the planet reengages their customers this way and it works.
I often receive emails from (among other things) fashion brands to which I never subscribed. There are clearly multiple people worldwide who, mistakenly or intentionally, are giving my `[email protected]` at checkout or whatever rather than their own.
Every time I receive one of those emails I do two things:
1. Use their unsubscribe link on a private window, connecting with a VPN exit point in their country (or nearby). If asked, I select the "I never subscribed" or "This is spam" option.
2. Mark the email as spam on GMail, rejecting GMail's proposal to unsubscribe instead (as I already did).
I have no mercy and feel no guilt at reducing their email server's reputation. The only exceptions I make are the rare emails that ask me to confirm "my" subscription before sending "me" their stuff. That I respect, and I just ignore and delete.