Nah, it's obliterating the distinction -- made by middle class folks and only temporarily true -- between physical labour and intellectual labour.

You as a blue collar machine operator, shoving punch cards in and getting answers out, is precisely what your boss always saw you as, or wanted you to be.

Our necessity as pseudo-craftsmen holding an intellectual high ground and wizardly/magical skills was always resented by investors, owners, and sometimes customers.

Blacksmithing and leather tanning and shoe making and seamstressing and furniture making was human knowledge work, too.

The Alvin Toffler stuff was always bullshit, but it's even more bullshit now.