Consider adding a lifetime option next to your sub options.
Consumer purchase behavior is highly impulsive and irrational. Businesses are very rational and like subs, but for many people, subscription fatigue is a real thing. Make the lifetime option 3-10x the annual rate; done. People will buy it. In my app I set it at 3x (but my annual sub is quite high; 6/mo, 30/y or 100 lifetime) but other apps, like Halide, have 12/y or 80 lifetime last I checked.
You get guaranteed revenue, and you get it upfront - better for cashflow. And you can always tell customers “if you don’t like subs buy the lifetime option”.
Consider adding a lifetime option next to your sub options.
Consumer purchase behavior is highly impulsive and irrational. Businesses are very rational and like subs, but for many people, subscription fatigue is a real thing. Make the lifetime option 3-10x the annual rate; done. People will buy it. In my app I set it at 3x (but my annual sub is quite high; 6/mo, 30/y or 100 lifetime) but other apps, like Halide, have 12/y or 80 lifetime last I checked.
You get guaranteed revenue, and you get it upfront - better for cashflow. And you can always tell customers “if you don’t like subs buy the lifetime option”.