Since this is the top comment as of now - hijacking this to introduce a change to pricing:
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OP here - based on the feedback, I’ve switched boringBar to a perpetual license for personal use: https://boringbar.app
It’s now $40 for 2 devices and includes 2 years of updates. After that, you can keep using the version you have, or choose to pay for updates again later.
For businesses, I’m keeping the existing annual pricing.
A lot of the comments on pricing were fair, and I appreciate people being direct about it. I still care a lot about long-term maintenance for an app like this, but I think this is a better balance.
Given how many developers here use LLMs daily, how do you think about defensibility? Tools like this seem relatively easy to reverse-engineer and replicate with enough time and LLM assistance. Did that influence your decision to charge a subscription or the change to a personal license?
Feedback from a potential customer: I despise 2-device limits. I used DEVONthink for a decade but dropped it because of that exact thing.
At home, I have a Mac Studio[0] set up in my office with my music stuff, and I'm writing this on my MacBoor Air[1] here on my lap in the living room. I also have a work laptop, although it's safely tucked away in my backback right now. My wife has an MBA, too, but that's hers and I don't mess with it. So I'm elbow-deep in Macs that are used solely by me, and I bounce between them regularly.
The 2-device limit is a dealbreaker for me. It's where I stop reading. I don't care if it cures cancer: I won't buy an app that makes me pick and choose which of the devices in my care I can use it on. I'm sympathetic to why vendors pick that limit. I get that you don't want me to buy a single license and spread it around my friends and work circles. That's completely reasonable and understandable. And yet, it completely breaks my use case. I bet I'm far from alone in this.
[0]A previous job let me keep it when I left.
[1]I bought to hack on personal projects instead of using [0], which was work-owned at the time.
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What was your justification for the monthly fee in the first place?
There is a model that worked for decades: If you spent a _significant_ amount of work enhancing an existing tool you'd release a new major version. The would be a discount for license holders of the old version. Why reinvent the world over and over again?