It’s even more superpowered than previous implementations of this strategy.
When they made the iPhone, iPod, and Apple Watch they had no specific hardware advantage over competitors. Especially with early iPhone and iPod: no moat at all, make a better product with better marketing and you’ll beat Apple.
Now? Good luck getting any kind of reasonably priced laptop or phone that can run local AI as well as the iPhone/MacBook. It doesn’t matter that Apple Intelligence sucks right now, what matters is that every request made to Gemini is losing money and possibly always will.
This is especially true in 2026 where Windows laptops are climbing in price while MacBooks stay the same.
Apples advantage was that they did everything in house and had the marketing and distribution capabilities. And now you’ve got the ecosystem lock in.
In hindsight it’s obvious why they pulled it off - nobody else could do it. They all had pieces missing.
How do you know Gemini is losing money on inference?