If you think it's trivial you must not be paying attention. You cannot keep your data from Google. Government websites include google tracking. Google drives past your house to take photos and sniff your wifi traffic. Your employer hands your data over to google. Your doctor hands your data over to google. Your bank hands your data over to google. You can limit how much you actively and voluntarily give them, but you can't free yourself from them entirely and still function in society.

Trivial? Ha! Way to say that you never tried it. Either that, or that you don't care for things like push notifications. Yes, most of the things work, but not nearly all of them.