I'm glad this is the top comment. I'm ambivalent about a bunch of writing I've seen from Steve Blank - some of his stuff I've loved and some I thought was awful.

But this I just thought was vacuous. I agree with what you wrote, but more to the point, I didn't find any real advice about how a startup should actually change that passed my sniff test. I left the tech startup world about 2 years ago myself, and I'm glad I did, because I just think there are way fewer differentiable opportunities now. That is, even if I accept what Blank says is true, what are all these 2+ year old startups supposed to do - just create some model wrapper/RAG chatbot product like the million other startups out there?

Even in defense, like the article says, there are now a bajillion drone companies, and it looks like a race to the bottom. The most successful plan at this point just looks like the grifter plan, e.g. getting the current president to tweet out your stock ticker.

I'm honestly curious what folks think are good startup business plans these days. Even startups that looked they were "knock it out of the park" successes like Cursor and Lovable just seem like they have no moat to me - I see very few startups (particularly in the "We're AI for X!" that got a ton of funding in the past two years) with defensible positions.