Maybe some trains could be more redneck coded somehow? Steam trains with sweaty stokers and buffalo shooting from the windows of course had plenty of that, but how to bring something from that aesthetic to the present? Bar carriage with sports screens still sounds still a bit passive and cliche. Maybe a gym car? There are already kid and pet cars after all at least here. In German trains you get a real glass pint for your beer, I think that's a big plus.