Something frustrating is when a company is being _clever_ with their nouns. Sometimes it's relatively innocuous, but spending time remembering what unique name I should be searching for instead of something obvious is not my idea of a good time.
https://youtu.be/fKXk1VhAuvE?si=oWnhYn2AEkntAvDA
https://youtu.be/fKXk1VhAuvE?si=oWnhYn2AEkntAvDA