It doesn't have to be significantly better. If the service is stable, cheap and hassle-free, people will pay for it.
For many users it's just not true. I run a subscription weather forecast service for pilots, with a free trial period. A significant number of users reset their device every week to avoid paying 10 euros a month. These are aircraft owners.
For many users it's just not true. I run a subscription weather forecast service for pilots, with a free trial period. A significant number of users reset their device every week to avoid paying 10 euros a month. These are aircraft owners.