>This is how greed works. The players want as much money as they can get. The owners want to charge as much as they can for everything while paying the least possible amount. The networks that buy the broadcasting and other rights want to most they can charge for them.
And the buyer wants to pay as little as they possibly can. That's not greed. That's called a market and it's functioning as it should.
If it were a true market, the price would be much lower because it wouldn't be a monopoly.
Markets don't make sense for non-fungible products.
There is only a market if there is a commodity.
La Liga is not a commodity as I can not equally make a La Liga.
This is the basis for antitrust regulations.
So no, there is not market. And as such there is no markets that functions as it should.