It genuinely disgusts me that the world's largest media company shoves addictive, short form content down users throats (especially young people). Anyone working on it at Google should be ashamed of what they're doing.
The social media companies got so large because they optimized for engagement over all else. If they were any less addictive, they'd have way fewer users, and we wouldn't be talking about them now. This can probably only be addressed with regulation
Where is it being shoved down anyone’s throat?
You literally have to intentionally click a short video or use the shorts tab to see any YouTube short.
YouTube is actually the least engagement-driven/addition-maxing social video provider, by far. Meta and TikTok are famous for discouraging external linking, limiting reach to non-targetted users, heavily moderating content to match engagement metrics, disguising advertisement as content, etc...
YouTube for the most part just serves what you post, does minimal content moderation, stuff a dumb insurance ad on the front (of the long-form content) that looks like a dumb insurance ad, and then does it for everyone else. I mean, sure, they could do better. But really if the world of amateur video content was all YouTube it would be a better place.
Its what people want.
Time to stop thinking corporations will suddenly start policing themsleves.
I actually currently run youtube out of firefox in mobile and web, and its pretty much amazing in both and doesn't feel janky.
The upside of that is that if you add the correct script to the ad blocker extension, you'll never see a youtube reel for the rest of your life, which HEAVILY improves the experience on youtube.
this is the filter list I use: https://github.com/i5heu/ublock-hide-yt-shorts