My biggest concern about Youtube is that they do not truly have a competitor. They just raised premium prices again making it one of my most expensive entertainment subscriptions.
The barrier to entry seems pretty low, technically at least. Maybe someone will create something with a different twist that will catch on. TikTok was able to carve out a niche after all.
they're competing against themselves to essentially not screw up.
Netflix, Disney, Paramount, cable TV, satellite TV, Twitch, etc etc
It's like saying McDonalds doesn't have any competitor.
I suspect they're going to soon do what Amazon did as well, where they start putting ads into the regular YouTube Premium service, and charge an extra $3 a month for a completely ad free experience.
I have the family plan shared across six accounts, and it went to $26, which really isn't that much but I'm not entirely sure why they're doing it.