One of the issues is that you can't watch what you want on one paid for service.

I would happily watch my football team play on the telly if I could watch all the games for a reasonable price. However, you can't pay to watch all the games from a single service and you generally have to sign up for a prolonged period or pay significantly more than I'm willing to pay to watch the game if I've got the time.

The reality is that the value that the media companies place on watching a game on telly is significantly higher than the value I get from watching a game. I understand that others place a higher value on being able to watch a match or any other sport. I don't.

Paying hundreds of euro or pounds per season to attend a match is one thing. I accept that paying for police stewards and ambulances cost a lot of money. Paying the same to watch some games across multiple companies is of no interest to me.

Let me watch all my teams games for a tenth the cost of a season ticket and I'll probably pay.