> Agreed. The market should decide if beef consumption is viable.

Until The Market™, especially in the US, starts dealing with externalities (like climate change), it should not. Something like carbon pricing (per Greenspan and Volcker):

* https://clcouncil.org/economists-statement/

* https://en.wikipedia.org/wiki/Economists%27_Statement_on_Car...

Even Mr. Free Market himself, Milton Friedman, thought a price on pollution was a good idea:

* https://www.youtube.com/watch?v=0YGfwSvLkC0