Except it doesn't work with links, which is usually how I find news stories. I have Apple One (which includes News), but If I click on a link to the WSJ, I get the paywall. To read the article, I have to copy the article title or headline (if I can find it!), and paste it into the News app to read it.
Use the share menu and select the News app and it’ll open the story in it. Not as easy as those app banners but still not too difficult.