I think your take is overly negative. Regardless of what they think, sharing ones experiences with others is how we advance, both as individuals and as a community/mankind. Talking about AI workflows, I am personally interested in how the people who are happy working with AI work, so that I could also be happier with my work. If they write their workflow, I can either learn from it and improve my work, or learn that they are doing something completely different from what I do, which might explain the disparity between people's experiences with AI, or learn that they are spouting nonsense, reaffirming that it might really be mostly hype. Either way, each one of these is a net positive information for me.