"Not in the slightest" is an overreach, the paper the second level down from that link doesn't really support the conclusion in the blog post - the paper is much more nuanced.

Are they going to fib to you sometimes? Yes of course, but that doesn't mean there's no value in behavioural metaqueries.

Like most new tech, the discussion tends to polarise into "Best thing evah!" and "Utter shite!" The truth is somewhere in between.