If other companies come along to fill the niche then how is it that the likes of Eastpak and whatnot have not died?
They are - the article finishes with them being for sale because they no longer generate money. They are not dead yet, but they are clearly out.
The article hints that they are dying - the holding company is looking to offload them because profits are down.
They are - the article finishes with them being for sale because they no longer generate money. They are not dead yet, but they are clearly out.