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m000today at 2:24 PM0 repliesview on HN

Why would you be ok with that?

These brands earned the consumers' esteem because decades ago their products pushed the envelope in the respective markets. By having their product quality severely degraded, this also lowers the bar for the niche brands. They no longer need to push the envelop to get a competitive advantage. They just need to replicate what was already possible. I.e. no real innovation is happening any more.

Also, for every 2 niche brands that are trying to get it right, you will get 1 that is sketchy: send designs to the cheapest manufactury in China, hire a few influencers to post on instagram, and you're done. Basically capitalizing on the misperception that "niche == better".

So, we are left as consumers to have to dilligently research every purchase, just to get the quality that was the standard a few years back. There's nothing to enjoy here.

Not to mention that at the bottom, this is just another manifestation of "fast fashion" and "planned obsolescence".