This is what happens when vendors recognize the boots theory and build it in to their approach. If “more expensive is better,” just price the same item into a higher price bracket and pocket the difference. If you want to be fancy, rebadge it a bit.
I’m just amazed that they don’t even bother to use alternate product pictures.
The other year I bought some Bose exercise earbuds because the cheap ones weren't staying in my ears. They died, warranty replaced them, they died again, I opened them up and the circuit board wasn't coated or potted or anything! The cheap ones were! The premium brand was penny-pinching harder than the no-name brand!