He definitely grew significantly as a writer over time, and I would agree that some of his early work isn't particularly strong (The Light Fantastic, for example, is relatively bog-standard comic fantasy without any of the depth his later work showed).
If you start reading at the very beginning of the Discworld, you're slogging through the weaker stuff, and it's easy to get discouraged. A smoother path is to pick one of the defined sub-series (the guards are very popular, but my vote goes to the witches) and start along just that track; you'll get to the strong stuff much faster.
My advice has always been to start with Small Gods. It is a standalone book that references but does not rely on any others, and is far enough into his career that it’s fair to say that if you don’t like it, you won’t like his work in general.