> The main issue is that _determining_ which products actually are quality has also gotten harder in many cases.
And there's a perverse effect to that difficulty: even if you really want high quality, it can be so hard to be sure you're getting it that you give up and just by the cheapest thing, because at least then you know you're not getting taken advantage of (by buying crappy for premium prices).
My rule is to never buy the cheapest thing, because to a point, you get what you pay for. But my other rule is not to spend extra for brand recognition or supposed higher quality. There's a middle range where you get reasonable value, better-than-crap stuff. Too low and you're buying junk, too high and you're overpaying, perhaps for brand or reputation, for something you can get elsewhere for less.