Throttling demand means the sales figures go down which share holders don't like to see.
Even if they don't go down! If sales figures rise less than they did last quarter, shareholders get unhappy. Part of the paradox of unsustainable infinite growth is that the stock market demands not flat profits, but growth and increasing growth.
alt Hacker News
Even if they don't go down! If sales figures rise less than they did last quarter, shareholders get unhappy. Part of the paradox of unsustainable infinite growth is that the stock market demands not flat profits, but growth and increasing growth.