I do think they earnestly tried to swim against the current, but yeah, they always knew where it was taking them. Removing the yellow background behind paid results was the turning point IMO.
> The goals of the advertising business model do not always correspond to providing quality search to users.
- Sergey Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine, 1998
alt Hacker News
I do think they earnestly tried to swim against the current, but yeah, they always knew where it was taking them. Removing the yellow background behind paid results was the turning point IMO.
> The goals of the advertising business model do not always correspond to providing quality search to users.
- Sergey Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine, 1998