Some unsolicited feedback from someone who was at one point part of your target audience for this product:

* You need to put some text on the pages on your site describing what this actually is and who is working on it. No one is taking the time to watch videos (especially one that is 9 minutes long!??!?!?!)

* The problems listed don't give me the impression that the team has much experience with publishing in academia and are generally unfocused

* Related to the item above, you're both making this way more complicated than it needs to be, and completely ignoring or glossing over the primary issues at hand (the network effect of the existing publisher cartel and the tension between the requirements for obtaining funding and producing reproducible research findings)

I don't think you're in a position to have much impact on the major issues, making any impact on the more minor ones kind of irrelevant, but if I'm wrong: I would focus on making it easy for academic communities to start their own open access journals (e.g. the Journal of Machine Learning Research) and provide a tool to automate citation checking to start, with steps towards content management for the content that would allow an external party to reproduce the results from the paper).

Recruiting people who can break away from the current model to build a new one is the only real chance of success, and your role would presumably be to make it easy for them to make that change. This is not a novel concept, and many platforms already exist to enable open access journal publication, yet their adoption is not widespread.

The question I think you should address on your website (in text form) is: What are you doing differently that will cause a different outcome?